Insta-biz Spotlight – Whimsy Woods

THIS WEEK ON THE KABLOOIE BLOG… @whimsywoods

I never realised how much I loved the world of doll houses and miniature things til I discovered Jennifer Macfarlane’s business – Whimsy Woods!  Scrolling through Jennifer’s Instagram Feed is like an enchanted walk through a miniature world.

Jennifer is a busy and clever mumma who, in between caring for young kids and her busy life, manages to spend time completely renovating doll houses and their furniture and creating the most amazing on trend and personalised decor for it. Read on to find out more….

1 Tell us 5 things about you that we might not know!

– I am a Canadian Australian, I moved here 8 years ago in search of an endless summer. It’s way too cold in Canada!
– I have been a Registered Nurse for 13 years. After having my daughter I decided I wanted to get away from the crazy stressful career and chase a bit of a creative dream.
– I have two little ones. My son is 3 1/2 and my daughter is 1 1/2. They keep me very busy!!! We also have 2 dogs and three chickens!!!
– All of my work is done after 7:30 pm or at nap times!!! One tired mum here!!
– Some of my favourite things to do are: travel, scuba dive, creating things and sleep! lol

 

image.jpeg

2 Tell us about your personal style….

My personal style is relaxed and beachy…. maybe it’s more like frumpy mum?!! You don’t catch me in heels and skirts very often!

3 How about household style?

My household style is rustic, beachy and a hint of tropical. We live in a house that backs onto rainforest so our natural surroundings really inspired my interior decor. There’s a lot of natural and neutral in our house.

 

image

4 what is your inspiration, or what triggered Whimsy Woods?

I started refinishing vintage furniture and had a plan to give things a whimsical twist for children’s rooms. I happened to have a doll house that I just quickly did up to sell (nothing special) and I had soo many people who wanted to buy it. I then did a second one and had people lined up for that one as well. So it all went from there. With each house, I ended up having so much encouragement and interest that I set my focus on developing a business plan around doll houses and decor. It was before doll house renovations became a massive thing! I didn’t even have Instagram at that point either.

image

5 What do you love most about what you do?

I love creating something unique and special. Doll houses have a way of captivating the soul and they seem to be the one toy that little girls keep and pass on to their children. I love that I get to make these heirlooms very personal and each item I make reflects the little person I am making it for. I love everything about what I do!

6 What do you love to do with your kids?

I love being crazy and wild with my kids! We love to dance and sing in the living room, go to the beach, scootering around, catching critters in the back yard, playing with our animals, star gazing, water fights and lots of cuddles.

7 What is your idea of an ideal day?

An ideal day would be one where I get to shower in the morning before the screaming starts! lol  ?? The kids both have a nap at the same time so I can squeeze in an hour of work!! Days that we’re all happy and having a good time.

8 what’s a goal for your business in 2016?

My goal for this year is to continue to make really cute and special things and really get my name out there… I have so many awesome things in my head and I can’t wait to create them and show them to everyone. I am branching into boys items next and I have so many cool ideas for this. I also have some exciting collaborations coming to the table this year.

image

9 Where can we find you?

You can find me on:

Facebook  – https://m.facebook.com/whimsywoods4556/
Instagram – www.instagram.com/whimsy_woods
Website – www.whimsywoodsdesigns.bigcartel.com
Email – whimsy_woods@yahoo.com.au

Thanks so much Jennifer!

 

Brought to you by www.kablooiestore.com ❤️